Dan: When Formula E launched back in 2014, there were hardly any domestic EVs on the road. And probably if you’re from London, the ones you remember are the hybrid Priuses; that was what we knew of really. And at the time, they were unable to get a battery big enough for a car to do a full race. So the first generation of car, the first couple of seasons, the driver had to do a pit stop midway through the race, get out of one car, and get in another car, and then carry on, which sounds almost farcical now, but it’s what you had to do then to drive innovation, is to do that in order to go to the next stage.
Then in Gen2, that came up four years later, they had a battery big enough to start full races and start to actually make it a really good sport. Gen3, they’re going for some real speeds and making it happen. Gen4, that’s to come next year, you’ll see acceleration in line with Formula One. I’ve been fortunate enough to see some of the testing. You will see a really quite impressive car that starts us to question whether EV is there. It’s actually faster, it’s actually more than traditional ICE.
That’s the tech of the car. But then, if you also look at the sport and how people have come to it and the fans and the demographic of the fans, a lot has changed in the last 11 years. We were out to enter season 12. In the last 11 years, we’ve had a complete democratization of how people access content and what people want from content. And as a new generation of fan coming through. This new generation of fan is younger. They’re more gender diverse. We have much closer to 50-50 representation in our fan base. And they want things personalized, and they’re very demanding about how they want it and the experience they expect. No longer are you just able to give them one race and everybody watches the same thing. We need to make things for them. You see that sort of change that’s come through in the last 11 years.
Megan: It’s a huge amount of change in just over a decade, isn’t it? To navigate. And I wonder, Rohit, what was the strategic plan for Infosys when associating with Formula E? What did Infosys see in partnering with such a young sport?
Rohit: Yeah. That’s a great question, Megan. When we looked at Formula E, we didn’t just see a racing championship. We saw the future. A sport, that’s electric, sustainable, and digital first. That’s exactly where Infosys wants to be, at the intersection of technology, innovation, and purpose. Our plan has three big goals. First, grow the fan base. Formula E wants to reach 500 million fans by 2030. That is not just a number. It’s a movement to make motor sport accessible and exciting for the new generation. To make that happen, we are building an AI-powered platform that gives personalized content to the fans, so that every fan feels connected and valued. Imagine a fan in Tokyo getting race insights tailored for their favorite driver, while another in London gets a sustainability story that matters to him. That’s the level of personalization we are aiming for.
Second, bringing technology innovation. We have already launched the Stats Centre, which turns race data into interactive stories. And soon, Race Centre will take this to the next level with real time leaderboards to the race or tracks, overtakes, attack mode timelines, and even AI generated live commentary. Fans will not just watch, they will interact, predict podium finishes, and share their views globally. And third, supports sustainability. Formula E is already net-zero, but now their goal is to cut carbon by 45% by 2030. We’ll be enabling that through AI-driven sustainability, data management, tracking every watt of energy, every logistics decision. and modeling scenarios to make racing even greener. Partnering with a young sport gives us a chance to shape its digital future and show how technology can make racing exciting and responsible. For us, Formula E is not just a sport, it’s a statement about where the world is headed.
Megan: Fantastic. 500 million fans, that’s a huge number, isn’t it? And with more scale often comes a kind of greater expectation. Dan, I know you touched on this a little in your first question, but what is it that your fans now really want from their interactions? Can you talk a bit more about what experiences they’re looking for? And also, how complex that really is to deliver that as well?
Dan: I think a really telling thing about the modern day fan is I probably can’t tell you what they want from their experiences, because it’s individual and it’s unique for each of them.